The History of Internet Radio

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The internet offers a great new alternative when it comes to listening to music you already love and finding new music to fall in love with. Although music broadcasts have traditionally been the domain of FM radio broadcasters, internet radio stations can offer much more in the way of variety and sub-genre music choices that are not popular enough to be played on larger FM stations.

But internet radio has only been around for a relatively short time and has only been in wide use for about the last 8-10 years. The birth of internet radio really begins with the invention of internet streaming technology. Although computer engineers have been trying to stream media over the internet since the mid 20th century, it was not until the mid 80s that it became possible and not until the mid 90s and early 2000s was it possible for the average consumer to stream media directly to their home computer.

In fact, a hallmark in the road to internet streaming was a November 1994 Rolling Stones concert which was the first to be broadcast live over the internet. That same month, WXYC, in Chapel Hill, North Carolina, became the first FM radio station to simultaneously broadcast over the internet. Now the vast majority of FM radio stations simultaneously broadcast their streams over the internet as a standard practice.

Of course, in the early days, only those people with high speed internet connections and extremely fast computers could actually listen to such streams in real time without annoying pauses and buffering problems. But today, high-speed internet is the standard, and most computers are fast enough to handle live streaming effortlessly. In fact, most new PCs come with free streaming media players already built in. And if even if they don’t, it is very easy to find and download free media players from the internet.

In 2003 it was reported that revenue from online radio stations was at $49 million. However, by 2006, that number had risen to $500 million. In addition, a 2008 survey found that over 13% of Americans listen to internet radio regularly.

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Why Should Your Radio Station Convert to HD?

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FM radio has been hit hard the last few years. Listenership is down due to a myriad of new technologies from the rise of internet radio to iPods, cell phones, and internet downloading. And with listenership down, so are revenues. Radio used to be the primary source for music lovers to find new music and find out about music news and events, but it is now becoming obsolete in the face of new technology. However, there is a way that FM radio can become relevant again through HD radio. Converting your radio station to deliver a digital, HD signal may be expensive, but it also offers a number of advantages that will help you regain lost listenership and boost revenues.

First of all, today’s music lover prizes variety over repetition. If your average consumer can buy a song over the internet for less than a dollar and listen to it as many times as they like, why should they tune in to your radio station which plays the same 40 songs on a repetitive loop? Listeners want variety, and HD radio can provide that through multiple streaming. Because an HD signal is much smaller than an analog signal, you can broadcast multiple programs using the same bandwidth. You can keep your primary station as-is, but then you can add two more stations that might focus more on certain genres of music or offer alternatives to your main broadcast. For example, you could broadcast teen pop, adult contemporary, and British pop all on the same channel to offer your listeners more, newer music. As well, these multiple streams can provide you with more ad revenue, because you now have three stations on which to sell advertising time.

Another advantage of the HD signal is its ability to broadcast data. That means that your station doesn’t even have to employ a DJ for the new streams it creates, because the song title and band can be beamed directly to listeners HD radio receivers, not only saving you money on DJs, but giving you more airtime to play music and run advertisements.

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